Yesterday we did a little practice to get clarity of
about of branding blog. The idea is
to only list what you want your readers to think,
say and feel about your blog.
Today I thought Iwould share a follow-up exercises
another one that I use on my own blog from time
to time.
idea of training yesterday was really to
crystallized into your mind kind of brand you want
to build, and can practice power in
framing how you move ahead as a blogger.
However, the fact is that in many cases what
You want your brand to be, and what it actually,
very different.
So what is the reality of brand of your blog? how
You can find out how people really see you
brand?
Simplest way to find out is to asking people and
That's what we'll do today.
TODAY'S BAG K
There are various ways to asking your readers
how they see the brand your blog. Let me suggest
some:
• S tart survey: If you already have a blog
Routine reader, great way to get them
insight is to set up a simple survey using
tools such as SurveyMonkey, and invite you
the reader to fill.
Survey design so you get an idea of
readers how you see and feel about you
brand now. Shape your question so that you
can get an idea of what it is about your brand
that they love and hate. If you like, including
questions about things like, brand of your logo
name and tagline, and other visual elements
blog.
The survey can be very good because
they offer the anonymity of participants, and that
may increase the possibility of a real and raw
responses. Just be ready for some be honest
and sometimes encounter the answers!
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